The main focus on this project was to create a new branding and landing page to answer the many questions the potential clients sent by email and improve the product's perceived reliability.
UX/UI Designer, illustrator and brand designer
Dec 2019- Jan 2020
Sketch, Adobe Suite, Mouseflow and contact with clients through Gmail.
The main pain points were:
We discovered that we needed to consider the business person too and speak to their needs.
The design came up being minimalistic, more visual oriented. I worked to give it a more professional look,
After all the changes were implemented, we increased the number of new subscriptions and stopped receiving emails asking the same questions over and over, which was a very good indicator for us that the changes made were working.
Some the changes we made that addressed the issues are: